Love, Warmth, and Peace Hanukkah Animation

Love, Warmth, and Peace is a solemn Hanukkah eCard for Hallmark featuring various animals coming together in a little firefly-lit woodland dinner.

 
Click to watch and send this eCard!

Click to watch and send this eCard!

 
Love Warmth and Peace Animation Rough Storyboards for Hallmark by Jeca Martinez

Hallmark needed a Hanukkah card with a nice and sweet mood to it, so I made use of pastel colors, and a soft watercolor style to evoke those warm, fuzzy feelings.

I also played around with patterns to give the animation a very unique and organic look.

Background Illustration Progress from Love Warmth and Peace Animation by Jeca Martinez

The animation made use of the cut-out technique, and the movements were kept slow and subtle to add just enough life to the scene while keeping the overall mood very peaceful.

Curious Bear Cycle GIF by Jeca Martinez
Rabbit Hop Animation GIF by Jeca Martinez
Armadillo Walk Animation GIF by Jeca Martinez
Deer Walk with Owl Animation GIF by Jeca Martinez
 
 

The eCard ends in the fireflies revealing a sweet hand-lettered sentiment against a pastel pink sky.

Hanukkah Hand Lettered Greeting for Hallmark by Jeca Martinez
Animals Having A Hanukkah Dinner Animated GIF by Jeca Martinez

VIEW MORE PROJECTS!