Thinking of You this Thanksgiving Animation

A sweet eCard that brings the warmth of family to loved ones who are far away on Thanksgiving.

 
Click to watch and send this eCard!

Click to watch and send this eCard!

 

Hallmark was looking for a Thanksgiving card with a missing you/thinking of you sentiment, in a style similar to my previous “Joy and Beauty” Mother’s Day eCard where each line of the provided greeting shows an autumn/thanksgiving scene.

Thanksgiving Animation Rough Storyboards for Hallmark by Jeca Martinez

For this I envisioned some sort of preparation for a thanksgiving dinner, starting with leaves blown by the wind towards a pumpkin being harvested, which is then served as a pumpkin pie for dinner, and ends in a cozy house surrounded by autumn foliage.

Background Illustration Progress: from line (left column), to color composition (middle), to final illustration (right)

Background Illustration Progress: from line (left column), to color composition (middle), to final illustration (right)

Thanksgiving Dinner GIF for Hallmark by Jeca Martinez

I really love drawing nature so I thoroughly enjoyed working on the house illustration. You can watch a timelapse video of it here:

 
 

The eCard called for really simple animation that were mostly panning transitions between scenes, with minimal frame-by-frame animation needed only for the leaves. 

Below are some animation progress GIFs, and a video showing how the project evolved from animatic, to line animation, to the finished video!

Leaf Progress Animation from Thinking of You this Thanksgiving GIF Animation for Hallmark by Jeca Martinez
Thinking of You this Thanksgiving GIF Animation for Hallmark by Jeca Martinez

I also have a process and timelapse video that further shows how this eCard was created on my YouTube channel:

 
 
Thinking of You this Thanksgiving GIF Animation for Hallmark by Jeca Martinez

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